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Marketing Strategy for Effective Sales Support
Daniel, Petr ; Křenek, Petr (referee) ; Chlebovský, Vít (advisor)
The thesis processes problems of sales and services of IT (information technologies) products. It analyses current customers, services, which are provided for them, communication and sale of new products. How satisfied are current customers, where are deficiencies and those deficiencies minimize or absolutely remove. With help of structured questionnaire and other analytical methods to improve satisfaction of current and future customers with sales and services of products. The results of thesis are proposals for the improvement of global marketing policy of the firm.
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Tracking the efficiency of business marketing resources
Havránková, Jana ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Diploma thesis is focused on the theme "Monitoring the efficiency of funds on the marketing enterprise" which will be performed the analysis of two specific companies and their marketing activities. Further, they identified the marketing tools in companies. After analyzing all marketing activities of the companies evaluated and then executed the marketing plan and its budget. After the introduction of the marketing plans in companies will be carried out assessment of the embedded costs. The work consists of the theoretical part and the practical. In the first part are specified concepts related to marketing, in the second part is performed marketing analysis and subsequently conducted a marketing plan. In conclusion, the described evaluation of the embedded costs, the proposals and any recommendations for improvement.
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Marketing Strategy Proposal for a Company
Zeman, Milan ; Pluháček, Stanislav (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis identifies current marketing processes and tools of cafe Caffe Marco. After that the analyses of the evolution of the external and internal environment are realized and proposed relevant marketing strategy based on researches and analyses. The proposed actions are fully reflected in the measures in related parts of organizational and financial character, and the key factors for successful implementation of the proposed measures are set.
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Basic aspects of the brand evaluation
Horváth, Martin ; Richter, Vít (referee) ; Dohnal, Radek (advisor)
This bachelor thesis main focus area is the method of evaluating the construction company Goodwill. It describes the behaviour of customers in the construction market, suggests improvements in marketing communication for the selected company and evaluates the methods used to determine the goodwill of the company. It is used to understand the needs of marketing strategies by company management to maintain competition.
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Marketing Strategy for New Start up Project
Chmelař, René ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
The aim of the Diploma Thesis is to choose marketing strategies for the new Start-up service SportNaDosah. The goal will be to find out users and customers preferences which help to design strategy that we will focus on at that the beginning of the project. Appropriately chosen strategies will help to raise awareness and also in which direction and in what way I will proceed and develop my business goals further. The right choice should help the expected growth and penetration on the specific market.
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Marketing Strategy Proposal
Gutiérrez Almidón, Luis Daniel ; Svobodová, Andrea (referee) ; Chalupský, Vladimír (advisor)
The Bachelor thesis is focused on a proposal marketing strategy for the company POWERTEX, which is engaged in the manufacture and sale of clothing. In the theoretical part, I explain the concepts of which will be based in the practical part of this work. Then i will describe the company that I chose for this work. In the practical part is made the marketing strategy, that will help company to have a better market position.
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Creating marketing strategies in building goodwill construction company
Rumanová, Beáta ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
This bachelor thesis is focused on goodwill construction companies, its building and related marketing activities. The theoretical part describes the basic concepts important for understanding issues such as business, goodwill, brand or marketing. End of the theoretical part is devoted to the marketing strategic process. In the practical part there is a survey of three construction companies, which are used to design marketing strategies in building a goodwill of company.
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Global IT Corporation Marketing Strategies
Mikula, Štefan ; Bartoň, Vladimír (referee) ; Chlebovský, Vít (advisor)
The subject of this diploma thesis is description and analysis of marketing starategies of selected global IT corporations. Theoretical part deals with individual marketing strategies, their similarities and differences and compares their attitude towards markets and customers. Next part focuses on evaluating efficiency of said strategies described in the first part and on possible prognosis of marketing develompents in IT in the future. Final chapter applies aquired information to Czech market.
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Marketing Utilization in the Service Sector
Zeman, Milan ; Pospíchalová, Dana (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis identifies and analyzes the marketing tools and activities of Happycatering Company Ltd., which provides catering services. Analyses are later evaluated and new or modified measures are proposed in firm's marketing strategy. Proposals for measures are presented in the form of marketing plan for a new product that the company will place on the market, while the results of new measures will be monitoring.
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